The Magazine

Prince of the City

Rudy Giuliani explains how he did it.

Feb 10, 2003, Vol. 8, No. 21 • By FRED SIEGEL
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Leadership
by Rudolph W. Giuliani
Miramax Books, 407 pp., $25.95

SIR RUDY GIULIANI has become such a commanding figure that the reviewers of his book "Leadership" have spent far more space on his persona than his policies. The reviews almost invariably buy into the line about 9/11 bringing forth "a new Rudy." The "new Rudy" idea was originally a creation of his critics, who were having a hard time reconciling their distaste for both the style and substance of his mayoralty with Giuliani's heroic leadership in the face of an enemy attack.

The "new Rudy" talk takes two, somewhat unrelated, forms. One, drawing on his marital and medical troubles, insists, with some small justice, that he had become kinder and gentler. The other claims that 9/11 rescued his mayoralty from obscurity. In the words of BusinessWeek, "If not for his actions in the days after the attacks, the former New York mayor might have been remembered as much for his extramarital behavior and battle with cancer as for his performance in office." Here, as the latest murder statistics testify, there's barely a grain of truth. While murder is on the rise again around big-city America, it continues to decline in New York.

The Giuliani mayoralty was defined by continuity of vision and managerial style. It was framed by the two attacks on the World Trade Center. "Leadership" doesn't mention it, but in Giuliani's first inaugural speech given in January 1994, pride of place went to the February 1993 attack on the World Trade Center. The newly installed mayor praised the police, fire, and nursing rescuers, and described the city's response to the terror attack as a model for the city's self-reliant future. It was a moment, he said, when "50,000 New Yorkers took charge of themselves and each other, showing on their own even before any city worker could help them . . . the New York spirit that brought us through the World Trade Center crisis." The response was "a demonstration of the courage and ingenuity we must apply to: restoring public safety, saving our schools, creating jobs, controlling our budget deficit and improving the quality of our lives." Only after these comments did he turn to another emergency, crime.

If the city's response to crises was on his mind from the very start, so were his methods in tackling emergencies. The reviews have largely overlooked what is both the most obvious and most striking thing about "Leadership." How is it that a mayor--cities have long been synonymous with mismanagement--was presuming to give management advice to America's world-leading business magnates?

The easy answer, noted by Newsweek, is that "Leadership" was written as "a calling card" for his consulting business "Giuliani Partners." True enough, but it misses the open secret of his book. Giuliani has been a keen student of management. The ex-mayor is not an intellectual, but he is, like former President Clinton, a formidable intellect, a natural student of whatever subject he tackles who is capable of quickly absorbing and organizing a vast array of material.

STUDY IS THE LEITMOTIF of both "Leadership" and Giuliani's career. He went to Washington as an associate deputy attorney general in 1975, and has described it as "a terrific opportunity. I thought it would be a seminar on how government works." When his mentor Judge Lloyd MacMahon handed him the receivership of a bituminous coal mine in Kentucky, he used his quickly acquired knowledge of mining to win over hostile miners who had begun by asking, "Are you a Jew?"

After his narrow defeat in the 1989 mayoral election, he spent two years studying city government in preparation for taking office. He had begun "Leadership" months before the 9/11 attack. He writes that "it had become almost a seminar for me, a self-imposed program on how to run an organization. It was as if God had provided an opportunity to design a course in leadership just when I needed it most."

"A leader," insists Giuliani, "should have independently acquired understanding of the areas he oversees. Anybody who's going to take on a large organization must put time aside for deep study." He also contends that leaders have to know enough to fit all the specialized advice they receive into a coherent whole. This is true, but hardly earthshaking, even if its wisdom seems to have eluded Giuliani's successor Michael Bloomberg.

The book doesn't begin to capture the fiery intensity of Giuliani's leadership that served as a beacon for the people who worked for him. Nor, aside from the numerous references to the morally ambiguous management techniques illustrated by "The Godfather" movies, does the reader get a sense of Giuliani's intuitive grasp of the underside of urban life.