Patio Man and the Sprawl People
From the August 12/August 19, 2002 issue: America's newest suburbs.
Aug 12, 2002, Vol. 7, No. 46 • By DAVID BROOKS
I DON'T KNOW if you've ever noticed the expression of a man who is about to buy a first-class barbecue grill. He walks into a Home Depot or Lowe's or one of the other mega hardware complexes and his eyes are glistening with a faraway visionary zeal, like one of those old prophets gazing into the promised land. His lips are parted and twitching slightly. Inside the megastore, the grills are just past the racks of affordable- house plan books, in the yard-machinery section. They are arrayed magnificently next to the vehicles that used to be known as rider mowers but are now known as lawn tractors, because to call them rider mowers doesn't really convey the steroid-enhanced M-1 tank power of the things.
The man approaches the barbecue grills and his face bears a trance-like expression, suggesting that he has cast aside all the pains and imperfections of this world and is approaching the gateway to a higher dimension. In front of him are a number of massive steel-coated reactors with names like Broilmaster P3, The Thermidor, and the Weber Genesis, because in America it seems perfectly normal to name a backyard barbecue grill after a book of the Bible.
The items in this cooking arsenal flaunt enough metal to suggest they have been hardened to survive a direct nuclear assault, and Patio Man goes from machine to machine comparing their features--the cast iron/porcelain coated cooking surfaces, the 328,000-Btu heat-generating capacities, the 1,600-degree-tolerance linings, the multiple warming racks, the lava rock containment dishes, the built-in electrical meat thermometers, and so on. Certain profound questions flow through his mind. Is a 542-square-inch grilling surface really enough, considering that he might someday get the urge to roast an uncut buffalo steak? Though the matte steel overcoat resists scratching, doesn't he want a polished steel surface on his grill so he can glance down and admire his reflection as he is performing the suburban manliness rituals, such as brushing tangy sauce on meat slabs with his right hand while clutching a beer can in an NFL foam insulator ring in his left?
Pretty soon a large salesman in an orange vest who looks like a human SUV comes up to him and says, "Howyadoin'," which is, "May I help you?" in Home Depot talk. Patio Man, who has so much lust in his heart it is all he can do to keep from climbing up on one of these machines and whooping rodeo-style with joy, manages to respond appropriately. He grunts inarticulately and nods toward the machines. Careful not to make eye contact at any point, the two manly suburban men have a brief exchange of pseudo-scientific grill argot that neither of them understands, and pretty soon Patio Man has come to the reasoned conclusion that it really does make sense to pay a little extra for a grill with V-shaped metal baffles, ceramic rods, and a side-mounted smoker box. Plus the grill he selects has four insulated drink holders. All major choices of consumer durables these days ultimately come down to which model has the most impressive cup holders.
Patio Man pays for the grill with his credit card, and is told that some minion will forklift his machine over to the loading dock around back. It is yet another triumph in a lifetime of conquest shopping, and as Patio Man heads toward the parking lot he is glad once again that he's driving that Yukon XL so that he can approach the loading dock guys as a co-equal in the manly fraternity of Those Who Haul Things.
He steps out into the parking lot and is momentarily blinded by sun bouncing off the hardtop. The parking lot is so massive that he can barely see the Wal-Mart, the Bed Bath & Beyond, or the area-code-sized Old Navy glistening through the heat there on the other side. This mall is in fact big enough to qualify for membership in the United Nations, and is so vast that shoppers have to drive from store to store, cutting diagonally through the infinity of empty parking spaces in between.
AS PATIO MAN walks past the empty handicapped and expectant-mother parking spots toward his own vehicle, wonderful grill fantasies dance in his imagination: There he is atop the uppermost tier of his multi-level backyard patio/outdoor recreation area posed like an admiral on the deck of his destroyer. In his mind's eye he can see himself coolly flipping the garlic and pepper T-bones on the front acreage of his new grill while carefully testing the citrus-tarragon trout filets that sizzle fragrantly in the rear. On the lawn below he can see his kids, Haley and Cody, frolicking on the weedless community lawn that is mowed twice weekly by the people who run Monument Crowne Preserve, his townhome community.