Patio Man and the Sprawl People, Part 2
12:00 AM, Aug 3, 2002 • By DAVID BROOKS
You can thus spend your days in perfect equanimity, the Sprinkler City ideal. You radiate confidence, like a professional golfer striding up the 18th fairway after a particularly masterful round. Compared with you, Dick Cheney looks like a disorganized hothead. George W. Bush looks like a self-lacerating neurotic. Professionally, socially, parentally, you have your life together. You may not be the most intellectual or philosophical person on the planet, but you are honest and straightforward. You may not be flamboyant, but you are friendly, good-hearted, and considerate. You have achieved the level of calm mastery of life that is the personality equivalent of the clean and fresh suburban landscape.
--THE GOAL OF TECHNOLOGICAL HEROISM. They may not be stereotypical rebels, and nobody would call them avant-garde, but in one respect many Sprinkler City dwellers have the souls of revolutionaries. When Patio Man gets out of his Yukon, lowers his employee-badge necklace around his neck, and walks into his generic office building, he becomes a technological radical. He spends his long workdays striving to create some technological innovation, management solution, or organizing system breakthroughs that will alter the world. Maybe the company he works for has one of those indecipherable three-initial names, like DRG Technologies or SER Solutions, or maybe it's got one of those jammed together compound names that were all the rage in the 1990s until WorldCom and MicroStrategy went belly up.
Either way, Patio Man is working on, or longs to be working on, a project that is new and revolutionary. And all around him there are men and women who are actually achieving that goal, who are making that leap into the future. The biotech revolution is being conducted in bland suburban office parks by seemingly unremarkable polo-shirt-and-chino people at firms like Celera and Human Genome Sciences. Silicon Valley is just one long string of suburban office parks jutting out from San Jose. AOL is headquartered in Loudoun County. You walk down a path in a Sprinkler City corporate center and it leads you to a company frantically chasing some market-niche innovation in robotics, agricultural engineering, microtechnology, or hardware and software applications.
There are retail-concept revolutionaries, delivery-system radicals, market-research innovators, data-collection pioneers, computer-game Rembrandts, and weapons-systems analysts. They look like bland members of some interchangeable research team, but many of them are deeply engrossed in what they consider a visionary project, which if completed will help hurtle us all further into the Knowledge Revolution, the Information Millennium, the Age of MicroTechnology, the Biotech Century, or whatever transplendent future it is you want to imagine. They have broken the monopoly that cities used to have, and they have made themselves the new centers of creativity.
--THE GOAL OF RELAXED CAMARADERIE. The critics of suburbia believe that single-family homeowners with their trimmed yards and matching pansies are trying to keep up with the Joneses. But like most of what the critics assert, that's completely wrong. Sprinkler City people are competitive in the marketplace and on the sports field, but they detest social competition. That's part of why these people left inner-ring suburbs in the first place.
They are not emulating the rich; they are happy to blend in with each other. One of the comforts of these places is that almost nobody is far above you socially and almost nobody is far below. You're all just swimming in a pond of understated success.
So manners are almost aggressively relaxed. Everybody strives overtime to not put on airs or create friction. In style, demeanor, and mood, people reveal the language and values they have in common. They are good team members and demonstrate from the first meeting that they are team-able. You could go your entire life, from home to church to work to school, wearing nothing but Lands' End--comfortable, conservative, non-threatening activewear for people with a special fondness for navy blue. The dominant conversational tone is upbeat and friendly, like banter between Katie Couric and Matt Lauer on the "Today" show. The prevailing style of humor is ironic but not biting and owes a lot to ESPN's "SportsCenter."