Dating Along Party Lines
DemDates.com, the latest niche in online dating, makes its debut in Boston. No Republicans allowed.
12:00 AM, Aug 4, 2004 • By ERIN MONTGOMERY
Frogozo eventually convinced him to give money to the Kerry campaign, but the gesture wasn't enough to save the relationship. "I'm now dating a nice Democrat, who I actually converted from a Republican," she says proudly. She explains how her current boyfriend recently slipped a "present" under her door: a voter re-registration card with the "party of choice" box checked "Democrat." It must be love.
Listening to Frogozo talk about her romantic history last week at the Democratic National Convention, at a bar on Beacon Hill called 21st Amendment, I was amazed by how much power the attractive and stylishly dressed brunette had over the opposite sex. She is as creative as she is persistent and pretty. She's also concerned. As the founder of DemDates.com--a website that allows single Democrats to post and browse personal profiles à la Match.com, as well as meet and mingle at planned social events in their home city--she doesn't want other Democrats to make the same mistake she did (date a Republican). "You have to think about things that really get people at their hearts: politics, love, and religion," Frogozo says. If you already have similar political views with the person you're dating, "the rest of it seems to fall into place, I think."
With that in mind, Frogozo kicked off the first day of the DNC by hosting an all-day happy hour at the aforementioned 21st Amendment. The bar's central location--around the corner from the Massachusetts State House--makes it a good spot for the curious to stop in for a chat. There, single Democrats, many of whom are in town for the DNC, can meet one another and learn more about the latest niche in online dating. Frogozo's brother, B.J., a sophomore at Indiana University, sits behind a table covered with red, white, and blue T-shirts and stickers that display the DemDates motto: "Smart. Sexy. Liberal." He tells me that 13 people have come to the happy hour so far, but the day is young.
Before Frogozo can tell me how she came up with the idea for DemDates, B.J. gives me some background information on his big sister. Last winter, around the time of California's primary election, Frogozo, a Santa Monica resident who then worked as a curator's assistant at the L.A. County Museum of Art, rounded up her girlfriends for some creative campaigning. Dubbing themselves "Johnny's Girls" and capitalizing on their sex appeal and that of the candidate's, they hit the bars in Los Angeles to encourage young people, particularly young men, to vote for John Edwards in the primary. "I think we Democrats have a pretty good pool of good-looking people, so we should use that to our advantage," Frogozo tells me after her brother finishes. "Not that you should vote on looks," she quickly adds.
Frogozo first conceived of DemDates.com in April and shortly thereafter pitched the idea to two investors at Venture Capital. Promoting DemDates.com is now her full-time job. She launched the website only three weeks before the Democratic convention, the timing of the launch being "serendipitous," she says. "I actually gave a shirt to Terry McAuliffe at the Rock the Vote [rally], and he chuckled," Frogozo says. "Yesterday, we were at [Boston nightclub] Avalon, and we got Jerry Springer in a shirt. We got Natalie Portman in a shirt, Biz Markie in a shirt. It's definitely out there now," B.J. adds.