THE ALCHEMISTS who run America's airlines are at it again, attempting to turn base metals into gold. US Airways' almost $9 billion hostile bid for bankrupt Delta, if successful, would create the industry's largest carrier and might be followed by the long-rumored merger of United with Continental, and American with bankrupt Northwest. Such consolidation would be the latest in a long line of proposed solutions to the industry's perpetual losses: cartel-type regulation, deregulation, bankruptcy court protection, and government bail-outs.
America West, before absorbing US Airways, but keeping its name, filed for bankruptcy protection after the first Gulf War, and avoided a second such filing after September 11 only by arranging a government bail-out. US Airways twice filed for bankruptcy reorganization, in 2002 and 2004. Alfred Kahn, the former airline industry regulator who is considered the Godfather of airline deregulation, says, "It is ironic . . . that what has always been considered the financially weakest of the major carriers (US Airways) is proposing to take over what was once widely believed to be the strongest (Delta)."
If the proposed deal does survive congressional and antitrust scrutiny, and win the necessary backing of Delta's creditors, the new merged line plans to retain the Delta name, in the apparent belief that even in its tarnished state, and in bankruptcy, Delta is a better brand than US Airways, which tops is rivals in passenger complaints and lost baggage.
It is Delta's condition as a bankrupt that makes it an attractive takeover target. Doug Parker, chairman
and chief executive of US Airways, says that one-half of the $1.65 billion savings he alleges will result from the merger would come from using the bankruptcy court to void onerous labor contracts and airplane leases.
Delta responds that it would emerge from bankruptcy in far better shape as an independent than it would burdened with the operational problems created by a merger. Gerald Grinstein, Delta's chairman and chief executive, is, to put it mildly, unsympathetic to Parker and his proposal. He plans to use Delta's Atlanta hub and a cost structure that he reckons will be 25 percent below those of Lufthansa, Air France-KLM, and other international carriers to become a major force in international markets.
Meanwhile, the financial markets are on Parker's side, with buyers bidding up US Airways' stock to a 40 percent premium over the value of the creditors' claims on Delta. The big question is whether US Airways can overcome four hurdles.
The first is Delta boss Grinstein, who plans to step down in a few years, and wants to hand a healthy, independent carrier over to his successors, rather than exit the company under pressure, and while it is still a bankrupt. "The history of mergers in the airline industry is almost always one of failure," he wrote in an email sent to all employees.
The antitrust authorities will have to be convinced that consumers will not be harmed by the reduction of competition, especially on East Coast routes. They prevented United Airlines from acquiring US Airways in 2000, and shot down a proposed merger between American Airlines and Northwest. They did approve the America West-US Airways merger, but only because the routes of these carriers did not overlap--which 50 percent of the routes of Delta and US Airways definitely do. But the rise of the low-cost carriers, which provide both potential and actual competition on the routes served by the proposed new and enlarged Delta, is now seen as sufficient protection against monopoly exploitation, even though Parker has a record of cutting capacity to drive up fares. Still, Delta made it tougher for Parker by announcing that it was instituting service from New York to Tempe, Arizona, in competition with US Airways and JetBlue. That means that if the antitrust authorities approve the merger, the number of carriers serving this route will be cut from three to two, something that antitrusters never like to see.
|
