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Losing the Latino Vote
McCain's prospects don't look good.
by Matthew Continetti
07/09/2008 12:00:00 AM

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PLENTY OF COMMENTATORS, including yours truly, argued during the Democratic primaries that Barack Obama had shown a weakness with Latino voters which could last through the general election and help John McCain on Election Day. McCain, known for his strong support for "comprehensive immigration reform" including a pathway to citizenship for illegal immigrants already in the United States, would be able to make inroads into this growing demographic group. The thinking went like this: When you combined Obama's perceived weakness with Latinos in the primary and McCain's strengths as a candidate, the Republican nominee could hope to do at least as well as, and maybe better than, George W. Bush's 40 percent of the national Latino vote in 2004.

Well, here's a revised prediction. That's not going to happen. Obama has already shown strength among Latinos in recent general election polls, strength that will likely continue through November 4. Obama will match John Kerry's percentage of the 2004 Latino vote, perhaps do better.

What's the reason for this revised prediction? I went to see the two candidates address the seventy-ninth convention of the League of United Latino Citizens (LULAC) in Washington, D.C., on Tuesday. It was a study in contrasts. McCain spoke around lunchtime and received a polite welcome. LULAC officials noted the long-standing ties the senator has with the group and his support for immigration reform. The audience respected McCain. They didn't heckle and seemed open to hearing him out.

I'm not sure they liked what they heard, however. McCain's speech was geared
for a national audience, not a special interest group like LULAC. He largely repeated his economic message, drawn heavily from a speech delivered the previous day in Denver. The audience applauded loudly when McCain extolled the virtues of small business and pledged to double the income tax deduction for dependents from $3,500 to $7,000. But that was about it. The LULAC folks wanted to hear about pathways to citizenship, health care, and means to address the skyrocketing dropout rate among Latino secondary school students. McCain touched on some of these subjects, but spent most of his time extolling the virtues of his "Lexington Project" to make America "energy independent." The audience perked up again toward the end of the speech when McCain mentioned immigration and the sacrifices made in war by immigrants to America. By then, though, the speech was finished.

Obama appeared late in the afternoon. There was more energy in the ballroom, more campaign signage, more people, and louder music. The elevator muzak that had preceded McCain's speech was replaced with Shakira's "Hips Don't Lie." McCain's speech felt like your typical rubber-chicken affair. Obama's felt like a party. And Obama made the wise choice of having one of the nation's senior-most Latino elected officials, Los Angeles Mayor Antonio Villaraigosa, introduce him. McCain might've had Florida Senator Mel Martinez do the same for him. He didn't. The LULAC leadership introduced McCain.

Obama brought the audience to its feet when he entered and exited the stage. He had them cheering throughout. His speech used the theme of diversity to argue for immigration reform and economic policies aimed at the Latino working class. This is LULAC's bread and butter, and the audience ate it up. The room clearly supported the Illinois senator.



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