The Weekly Standard

Access the influence and affluence of The Weekly Standard's print audience.

If you want to know what’s on the minds of the administration and Congress, then read
The Weekly Standard.
VP, Washington, DC lobbying firm

Our brand quality speaks to culture, the arts, and the finer things in life as reflected by our subscribers, who earn very high incomes, are highly educated, well-read and travelers.

Readership
Male 74%
Female 26%
Mean Age 60
Education
College Degree or more 86%
Post Graduate Study or Degree 51%
Occupation
Chief Executive Officer 27%
Senior Management [C Suite] 42%
Professional/Managerial 86%
Affluence
Mean HHI $284,000
Net worth $2 million+ 43%
Net worth average $2.67 million
Investments
$1 million to $1.99 million 41%
$2 million to $2.99 million 24%
$3 million+ 18%
Pro-active
Contacted elected official 56%
Donated to a political campaign 74%
Took active role in civic issue 25%
Active for political candidate 16%
Served on charitable board 24%
Wrote or emailed a newspaper or magazine 27%
Annual amount donated to charity $1 Billion+
Influence
Keeps me informed on issues
important to me
96%
Influences my opinions about political and economic issues 90%
Provides information available from no other source 90%
Engagement
Read 3 out of 4 issues 80%
Time spent reading each issue 1.8 hours
Subscriber 5 years+ 76%
Readers with pass-along (2.1 per copy) 218,400