The Weekly Standard

Influencing the big debates for over 20 years.

Observers from both sides of the debate acknowledge that The Weekly Standard
has been setting the agenda.
New York Times

Start your own conversation with our audience. The Weekly Standard understands, values, and invests in marketing solutions for our clients. Choose from an array of high impact opportunities to make your advertising more cost- and reach-effective.

Our experienced sales team offers strategic solutions ranging from print, online custom communications and events to online tools and custom research. We work to create innovative marketing packages that deliver your message in person, in print and online. Let us help you leverage a multi-platform program to:

  • Drive key messages
  • Increase brand awareness
  • Connect with influencers
  • Deepen engagement
  • Drive traffic with measurable outcomes
  • Drive sales

PRINT PROGRAMS

THE WEEKLY STANDARD: Reach our subscribers who value the content because it is original, well-written, timely and thought-provoking, sets the tone for this country's dialogue, and ignites national debate about political affairs, global issues, and the economy.

DC SELECT: Deliver your message to one of the most desirable audiences in the world: educated and influential professionals on Capitol Hill [9,000+] or the Hill and greater metropolitan DC [23,000+]. Print buy, cover wrap, insert available.

CUSTOM CONTENT: Stretch the marketing budget with client-directed editorial cover wraps, inserts, special sections, advertorials and/or reprints. Reach your most sought-after audience of decision-makers with an important, dimensional campaign that gets noticed. Differentiate your product or service and increase brand recall, customer base, and profits.

ONLINE

WEEKLYSTANDARD.COM: Fills an increasingly important role in the world of bite-size news and noise - we dissect, break it down, and through careful study, we deliver thoughtful analysis with updates and original content throughout the day. The site averages 3 million Unique Visitors per month.

THE WEEKLY NEWSLETTER: Written by Jonathan Last, Senior Writer, this weekly e-Newsletter sent to more than 50,000 readers [opt-in] provides original content and is an excellent way to reach your audience with timely messages.

DAILY STANDARD NEWSLETTER: Informs and updates readers daily with insightful news. We condense relevant information that our readers desire into one convenient location.

EMAIL MARKETING: Reach 110,000 readers and prospects who opt-in to receive The Weekly Standard daily and weekly e-Newsletters. Readers handpick the information they receive in their inboxes. Targeted email marketing brings our audience the information they seek delivered straight to them.

MICROSITE: An interactive microsite hosted on weeklystandard.com can tell your story and/or communicate a corporate message or advocacy position.

GEO-TARGETING AND TESTING: Optimize campaign efficiency with A/B split testing or a city, state or regional display buy on weeklystandard.com

CONTENT CATEGORY PREFERENTIAL DISPLAY: As visitors view and search online content, ads associated with related key words and categories display on the associated article pages and search results.

FEATURED SPONSORSHIPS: Inquire about special placement on weeklystandard.com

EVENTS

EVENTS: Anchor or enhance a campaign with one or more live or virtual events developed exclusively to support your marketing objectives. TWS's impact comes to life for readers and campaigns through influential events.