The Weekly Standard

Ipsos/Mendelsohn Summary.

DEMOGRAPHIC HIGHLIGHTS

DEMOS:TWS%TWS INDEX vs MRI
Male/Female ratio74/26
Mean Age60 years
Mean HHI$284,000
Post-Grad Degree51%272
Subscriber Affinity & Engagement
Read 4 of last four Issues85%--
Read 3 or 4 of last four Issues95%--
Median Time Spent Reading Issue1 hour 48 mins.--
Took Any Action as result of reading96%--
Told others about a Political Issue84%--
Subscriber Civic Activities
Wrote or emailed an elected official56%222
Actively worked for a political candidate16%296
Donated to a political campaign74%--
Wrote or emailed a newspaper or magazine27%235
Wrote a book for publication8%205
Served on a corporate board20%228
Served on a charitable board24%234
Subscriber Occupations
Chief Executive Officer27%318
Senior Management (C-Suite)42%193
Professional/Managerial86%147
Subscriber Investments
Investable Assets
$1 Million - $1.99 Million41%338
$2 Million - $2.99 Million24%500
$3+ Million18%590
Net Worth: $2 Million +43%358
Average Net Worth$2.67 Million243
Source: Ipsos/Mendelsohn Subscriber Survey April 2010
Base: HHI $100K+