Print Advertising: The Perfect Vehicle

The Weekly Standard is an essential component of any serious advocacy, corporate awareness or Washington-targeted advertising campaign. Edited by William Kristol and Fred Barnes, The Weekly Standard features incisive reporting and lively opinion on politics and culture, and closely covers prominent policy issues. (For an overview of editorial content, see Inside the Magazine.)

Founded in 1995, The Weekly Standard quickly attracted notice and is widely recognized as one of the nation's foremost political magazines. Slate.com has described The Weekly Standard as "the preeminent political journal in America" and CNN's Wolf Blitzer has called the magazine "the oracle of American politics." Our favorite quote (if you'll forgive the indulgence) is from the former editor of the New York Times, Abe Rosenthal, who said that The Weekly Standard "is the magazine I get the most grumpy about when it's not delivered." (For more comments about the magazine, see What Others Say.)

Every issue of the magazine reaches each U.S. senator and representative, top congressional staff, major media outlets, and key opinion makers throughout the nation. Opinions and ideas borrowed from The Weekly Standard shape critical arguments in Congress—on both sides of the aisle. (see Congressional Comment.)

The Weekly Standard has a growing circulation of more than 60,000. Affluent and well-educated (see Demographics), our subscribers are leaders on the job and in their communities and are politically involved. In fact, nearly 50% of them have directly contacted an elected official in the past year on a political issue. They constitute an advertiser benefit no other political publication can offer.

The Weekly Standard is more than a print advertising vehicle, however. We are marketing partners with our advertisers, offering sensational added-value packages designed to further their communications goals.

Advertising in The Weekly Standard speaks directly to the nation's opinion leaders and reaches a national audience of politically aware, politically active readers. It's the perfect vehicle for advocacy and corporate advertising. (See a partial list of Our Advertisers.)

A Study in Influence

The Weekly Standard is the most quoted, clipped, and talked-about magazine in Washington and political circles nationwide. The Weekly Standard is cited constantly on Sunday talk shows, in major newspapers and magazines and on TV and radio political programs throughout the week.

The Erdos & Morgan 2000-2001 Opinion Leaders study found that The Weekly Standard was regarded as more influential, more objective and more enjoyable than Roll Call, the National Journal, and the Hill. And a 1997 QS&A Congressional Leadership Study reported that The Weekly Standard was as likely to influence policy as Roll Call and National Journal and significantly more likely to do so than National Review, The New Republic, or The Hill.