This morning at the Heritage Foundation in Washington, D.C., Indiana governor Mitch Daniels met with a group of (mostly conservative) journalists, each of whom received a color printout of Andy Ferguson's new THE WEEKLY STANDARD cover story on Daniels.

There's been a lot of buzz among conservatives about a potential Daniels presidential bid (to fully appreciate his appeal, you'll have to read Ferguson's whole piece). And this morning, Daniels, who is more comfortable rattling off facts and figures than campaign slogans, fueled speculation that he'll run by suggesting a new motto to challenge President Obama.

"I've been thinking lately about this slogan," Daniels said, "Change You Can Believe In."

It was "obviously effective" in 2008, Daniels said, but he's been thinking, "What the hell does that mean?"

What was "artful about it," said Daniels, is that it can "mean anything you want it to mean, right? If I believe in it, it must be what the guy was talking about."

"If we had a little catchphrase of our own it would be something more like 'Change That Believes in You,'" Daniels said.

He explained: "You're a person of dignity, you're a person who was born to be free, and you're fully capable--if we simply arrange society in a fair way--you're fully capable of deciding how to spend" your own money and "what health care to buy or not buy."

The message the GOP should send to American voters: "We trust you. They only trust themselves. They believe that they know better than you do. Hearts may be right, but they've got that wrong."

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