There was a lot to lament on Twitter last week, as always, but perhaps nothing more appalling than the spectacle of our diplomats beclowning themselves, as they unleashed their vaunted soft power on Russia’s Vladimir Putin.

As part of the Obama administration’s sanctions against Russia for its annexation of Crimea, State launched a new hashtag, #UnitedForUkraine.

And State didn’t just launch a hashtag. They did it with pictures. There was Jen Psaki (@statedeptspox) in a bright yellow suit, holding a piece of construction paper in one hand with “#UnitedForUkraine” written on it. Her other hand gives the camera a thumbs-up.

As the Washington Free Beacon noted drolly, the Russians quickly picked up State’s hashtag and embarked on a bit of trolling. The Official Twitter Account of Russia’s Ministry of Foreign Affairs (@mfa_russia) tweeted, “Our US counterparts must compel the acting officials in Kiev to bear responsibility for the current situation #UnitedForUkraine.”

Which was funny enough, except that it prompted what we suspect was an automated response from another State employee, Macon Phillips: “Welcome to the #UnitedForUkraine hashtag @mfa_russia!”

Sure, it’s embarrassing for us to have a foreign policy establishment this pathetic. But imagine how it must make the Russians feel! Because once they stop laughing in the Kremlin, Vladimir Putin and his cronies will eventually have to look in the mirror and ask themselves some hard questions, starting with, How did we ever lose to these guys?

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