Republican National Committee chair Reince Priebus announced a "national marketing and branding campaign" on CBS this morning:

"They told us what you would think that they would think," said Reince Priebus, announcing the findings of a study the RNC did of its failures. "Number one that we're a little bit too math focused and not focused on people's hearts so that we don't relate to, I think, average Americans, more than we should. Stuffy, old guys. too much. And it really is painful to hear because reality is we've got a very young party. I mean, you just had Paul Ryan on, he's 42. Marco Rubio, Scott Walker, Chris Christie, Nikki Haley. I mean, it's a young party but it just kind of shows you we've done a lousy job of branding and marketing who we are.

"And so one of the things we brought out of this is not just branding and marketing around election time but year round. When is the last time--you used to see this years ago, 'I'm a republican because...'

"We're talking about a national marketing and branding campaign, as well, about our party, what we believe in, everything from college campuses to just civic opportunities, to even going to black colleges, historically black colleges and universities, telling a story and history of our party, the history equality. The history of liberty and freedom. And doing that through the national party on a consistent basis. This is not a short-term view, Bob. I know that everything isn't going to change in a year. But if we don't start now, we're not going to have any more success in four years, eight years, or 12 years. We have a long-term view, and we're not to stop being a supporting actor and start leading this country."

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