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Brave New Stereotypes

Behold the Lean In Collection

Mar 17, 2014, Vol. 19, No. 26 • By ANDREW FERGUSON
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Partly because I’m a guy, partly because my professor insisted on holding our Feminism and Culture class at 8 a.m., making it impossible for me to attend, I find myself now, decades later, far behind the curve of gender empowerment. The curve is shifting heavily to the distaff side. Can I still say “distaff”? 

‘Two smiling mature women sitting outside  on patio having appetizers’

‘Two smiling mature women sitting outside on patio having appetizers’

Getty Images / Lean In Collection

The statistics proving the point come in bite-size, journalist-friendly squibs: Men make up only half the labor force, down from 70 percent a generation ago. Sixty percent of the bachelor’s degrees in the United States are earned by women. Women hold most entry-level managerial jobs. Single women in urban areas out-earn men by as much as 8 percent, on average. Among all younger women, the infamous “pay gap” with men has shrunk to statistical insignificance. By some measures women dominate most of the fastest-growing professions. Over the last 30 years, their wages have risen 25 percent while those of men have fallen 4 percent. 

I like to think that my Feminism and Culture professor, whatever became of her, would be pleased at the turn of events—view it indeed as a kind of triumph and vindication. But I can’t be sure. She might be pleased, or she might be one of those people who nod vigorously while reading the boffo bestseller Lean In: Women, Work, and the Will to Lead, by Sheryl Sandberg, the COO of Facebook. The book was released a year ago this month, and has been in the top 10 of the bestseller list ever since. 

Sandberg’s book has been dismissed here and there as classist—the indulgence of a privileged woman who has abandoned the struggle now that she is safely at the top and has refashioned feminism to fit the desires of the fortunate few. And it is hard to argue with the criticism when you keep falling over sentences like this one: “The night before Leymah Gbowee won the 2011 Nobel Peace Prize for helping to lead the women’s protests that toppled Liberia’s dictator, she was at a book party in my home.” I guess you had to be there.

At the same time, though, the criticism isn’t entirely fair. Rich as Croesus, successful beyond the dreams of all but a handful of industrial titans, Sandburg is animated by the same itchy agitation and discontent that have always animated the feminist cause. She insists, as feminists always have, that there is always more to do to empower the sisterhood and herself. And she continues to try to spread the word. Having more money than she knows what to do with, she started a foundation, the Lean In Foundation. 

What does the foundation do? According to the mission statement, Lean In “is focused on encouraging women to pursue their ambitions” and “changing the conversation from what we can’t do to what we can do.” It is “offering women the ongoing inspiration and support to help them achieve their goals.” It will “talk openly about the challenges women face and work together,” and thereby “change the trajectory of women and create a better world for everyone.”

Focusing, encouraging, supporting, offering, conversing, talking, changing, and working together: not much, in other words. The website also plays brief video lectures, such as “Be Your Own Hero,” “Own the Room,” and “Managing Difficult Conversations.” You can watch as many as you want, no charge. It’s on Sandberg’s dime.

The foundation’s latest and most tangible initiative, announced toward the end of February, is a partnership with Getty Images, one of the world’s largest suppliers of stock photography—those generic, instantly forgettable pictures that editors use to illustrate their magazines and websites and that marketers use to make their advertisements irresistible to the plain folks. Getty is now curator of the Lean In Collection. Editors and marketers who can afford to will be able to buy stock photographs “devoted to the powerful depiction of women, girls, and the people who support them.” Profits from the Lean In Collection will go to the Lean In Foundation, which supports the Lean In Collection. We can expect much focusing, offering, conversing, and talking in the years ahead.


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