What I learned at London Fashion Week.
Nov 4, 2013, Vol. 19, No. 08 • By SAMANTHA SAULT
“Shoppers want to buy into an identity,” jewelry designer Vicki Sarge explained at the launch of her flagship VICKISARGE store in Belgravia. “We get customers coming from all over the world for special, one-off, bespoke pieces.” Originally from Detroit, Sarge cofounded Erickson Beamon, the high-end costume jewelry brand based in New York, and, in the 1980s, moved to London to expand it internationally. She is now focusing on her own brand, along with business partner Brooke Metcalfe, a New York It-Girl-turned-branding-expert who designed the shop to look like a museum in order to showcase the pieces “as if they were Darwin’s finds from Patagonia.” Sarge’s pieces range from art deco jewels to ebony and beaded baubles carved by craftsmen in Kenya to neon pompoms and ribbons made by artists in Peru for a collaboration with photographer Mario Testino.
“Everything has to come from a real place,” she said. “That’s what makes our brand special.”
Samantha Sault, formerly an assistant editor at The Weekly Standard, is director of communications at the U.S. Association of Importers of Textiles and Apparel.
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