Bachmann's Big Haul
3:17 PM, Apr 1, 2011 • By JOHN MCCORMACK
One caveat: Romney likely put more cash in the bank than Bachmann did in the first quarter because she's likely raising money from high-cost direct mail, while he probably has a larger amount of high-dollar donors. Remember when everyone was wowed that Sharron Angle raised $14 million in one quarter? We found out later that it cost her $12 million to raise that $14 million.
With that said, at this point raising $2 million off direct mail may be more impressive than netting a higher amount because (1) Bachmann can go back to these donors in the future and (2) it shows there's a strong level of grassroots interest in her.