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The Backstory Behind the Letterman-Oprah-Leno Ad

8:57 AM, Feb 8, 2010 • By MATTHEW CONTINETTI
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Late-night junkies (you know who you are!) will no doubt want to read this tick-tock of how the Letterman / Leno / Oprah ad during last night's Super Bowl came together.

Sneak peek: It involves Leno wearing a disguise.

Here's the ad:

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