Big Ears and Long Tails
America Speaking Out.
12:00 AM, Jun 3, 2010 • By GARY ANDRES
It’s ironically appropriate that the symbol of the party leading today’s new media race is an elephant – a creature with big ears and a tail. Application of a modern communications medium demands listening and engagement to even narrow segments of the electorate, building on the concept first described in Chris Anderson’s book The Long Tail, which demonstrates how marketers do well by selling small quantities of products to intensely interested niche customers.
It’s too early to tell if the big ears, long tail approach will work. But if you run into House Republican Leader John Boehner after the election, maybe he’ll channel Lincoln and tell you, “New Media and America Speaking Out made me Speaker.”