A new InsiderAdvantage poll conducted exclusively for POLITICO shows Republican Scott Brown surging to a nine-point advantage over Martha Coakley a day before Massachusetts voters trek to the ballot box to choose a new senator.
According to the survey conducted Sunday evening, Brown leads the Democratic attorney general 52 percent to 43 percent.
"I actually think the bottom is falling out," said InsiderAdvantage CEO Matt Towery, referring to Coakley's fall in the polls over the last ten days. "I think that this candidate is in freefall. Clearly this race is imploding for her."
The numbers show males and independents overwhelmingly breaking for Brown, who has married his GQ looks with a populist tone in a pick-up truck on the campaign trail.
Brown holds a 15-point lead among males and crushes Coakley by 41 points among self-described independents, a group that's been steadily inching away from the Democratic party over the last year due to growing apprehension with government spending, bailouts and health care reform.