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Carly Fiorina's Latest Ad

From the Demon Sheep to the Demon Blimp

4:20 PM, Mar 15, 2010 • By MATTHEW CONTINETTI
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Former Hewlett-Packard CEO Carly Fiorina is losing to former congressman Tom Campbell in the race to challenge Sen. Barbara Boxer of California. What she isn't losing is the ad war. Fiorina enlisted consultant Fred Davis, creator of John McCain's famous 2008 "Celebrity" ad, to zing her opponents while showing her in a favorable light. Davis hasn't disappointed. His latest, "Hot Air," is a seven-minute assault on Boxer that portrays her as an out of touch liberal with a huge ego. Watch:

Davis also created the "Demon Sheep" ad from a while back:

The spots are off-beat and funny. But they also go heavy on generalities. Watch the "Hot Air" ad, and you get the impression that Fiorina is running on her biography and little more. No question her personal story is compelling. But it might not be enough to defeat Campbell and dethrone Boxer.

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