The “partners” or sponsors of the forum include some of the largest and most famous corporations and brand names in the world: Air China, Coca-Cola, DuPont, Lenovo, Volvo, McKinsey, J.P. Morgan, APCO Worldwide, and the George Washington University, among others. The CEOs and top executives of Burberry, AOL, McKinsey, Time Warner, Sina.com, Honeywell, J.P. Morgan, SINOPEC, ConocoPhillips, Morgan Stanley, Johnson and Johnson, GE, Walt Disney Company, Dreamworks Animation, Novartis, Intel, Baidu, Qualcomm, Evercore, Starwood Hotels, and Royal Phillips Electronics will be there, as will dozens of top Chinese officials and businesspeople whose relationship to the Communist Party must play a not-unimportant role in their lives. Business journalists from Fortune and Time and Reuters will be there. The usual suspects of the global convergence circuit will be there: Jon Huntsman, Hank Paulson, Kevin Rudd, Joshua Cooper Ramo, Ken Lieberthal, Carlos Gutierrez, Christopher Dodd. Yao Ming will be there. So will Yu Wenxia, Miss World 2012, who may be doing more for Sino-American relations than the rest of the list combined.
The conference schedule is a snooze, unless your hobbies include reading up on Chinese energy independence. But summits are not really defined by their breakout sessions and self-serious panels. They are defined by the forging of what the Chinese call guanxi: connections, networks, relationships, bands of influence and power. I doubt, for example, that DreamWorks Animation CEO Jeffrey Katzenberg, who helps bankroll the U.S. Democratic Party, is overly interested in Håkan Samuelsson, the CEO of Volvo, droning on at a roundtable discussion on the future of transportation. But Katzenberg probably is very interested indeed in meeting Zhang Gaoli, vice premier of the People’s Republic and a member of its collective dictatorship, the Politburo, who opened the proceedings with a speech pledging economic liberalization. Zhang can help Katzenberg grease his way into the Chinese box-office, and hire Chinese animators at bargain wages. “I believe in the leadership here,” Katzenberg said in Beijing Thursday. Of course he does. They’ve made him filthy, stinking rich.