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Cotton Ad: Fight Through the Fire

12:10 PM, Sep 15, 2012 • By MICHAEL WARREN
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Arkansas Republican House candidate Tom Cotton has released a new ad, highlighting the political lessons Cotton learned serving in the U.S. Army.

"The Army taught me in an ambush, you fight through the fire. You don't hesitate, you don't retreat," Cottons says. "Our country needs strong leaders right now." Watch the ad below:

Cotton explains the genesis of this ad on his campaign website:

At Fort Benning, infantrymen learn several “battle drills,” which are similar to plays in a football game, including Battle Drill 4, React to Ambush. The key lesson is that you don’t retreat when ambushed—you turn into the fire and fight through the ambush. Tom cites this lesson often because he believes America needs leaders who will take on the tough fights needed to turn the country around.

Last month, this combat lesson got widespread attention when Bill Kristol quoted Tom on Fox News Sunday. Tom had written in an email after Paul Ryan’s selection as the vice-presidential nominee that conservatives needed to face President Obama’s coming Medicare demagoguery and fight it head on. After Bill’s televised comment, we received an avalanche of tweets, Facebook posts, and calls. The lesson of Battle Drill 4 clearly seemed to resonate with voters.

In fact, one of Tom’s strongest supporters in Union County liked it so much that he suggested making it into an ad. We thought that was a great idea, so we scrapped our planned script at the last minute and made this ad instead...

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