DC Universe Reboots
2:33 PM, Jun 4, 2011 • By JONATHAN V. LAST
A couple weeks ago I went into high nerd dudgeon over the decision by the big brains at DC Comics to have Superman renounce his U.S. citizenship. Turns out, that was only the second dumbest thing DC did last month.
DC just announced that they’re essentially rebooting their entire superhero universe. Yup, the whole thing. Beginning in September, they’ll be starting 50 of their titles at issue #1 and changing costumes, origin stories, and team line-ups—the whole nine. Why hit ctrl+alt+del on a universe that’s been delivering pretty good stories and characters since 1938? Here’s DC explaining it in their own words:
The big news so far is that Mr. Terrific—he’s one of the few black heroes in the DC universe—will now have tattoos. Previously, Mr. Terrific, whose “power” is that he’s a prodigious inventor and the third smartest man on earth, was characterized as kind of square and diffident, the result of his pregnant wife who died before he entered the superhero life. Now that he has ink, he’ll be more authentic!
This rebooting of the DC Universe is merely the latest in a decade-long series of sad attempts by the publisher’s brain trust to goose sales without having to bother with the hard work of building audiences by telling interesting stories. As such, it makes the Superman-citizenship story even more pathetic—because it highlights how opportunistic and impure the editorial shop’s motives were.
New Coke has come to comics.