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Democrats' 2012 Strategy: Twitter

9:36 AM, Mar 14, 2011 • By DANIEL HALPER
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Some reassuring news for Republicans, in a piece in Roll Call today:

Democrats are hoping they’ve found a secret weapon for winning back the House in 2012: Twitter.

Democratic leaders have also stepped up their efforts to ensure that their staffers are taking full advantage of social media. They have has hosted three staff briefings this year on the issue: The first was on Google ads and YouTube, the second was on Facebook, and the third was last week on Twitter.

House Democrats say that while they may be outnumbered, they stand to come out ahead by becoming more savvy to social media to stay more directly connected to the public....

Rank-and-file Democrats aren’t the only ones pushing for expanded use of social media. House Minority Whip Steny Hoyer (Md.) and Democratic Caucus Chairman John Larson (Conn.) participated in last week’s town hall, and Minority Leader Nancy Pelosi (Calif.) held a first-ever “speed geeking” session — like speed dating, but for technology, aides said — for Members last week. During the session, Democrats rotated around the room for quick briefings on how Facebook and Twitter work and why they are key tools for reaching their constituents....

Hmm. Is this the Democratic response to the Tea Party? A way for members of Congress to reach the people? If the Democratic Party really thinks being more social media savvy is the solution to their problems, Republicans might be able to think more positively about their prospects in 2012.

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