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Demoralized ... Except for Pollsters!

2:01 PM, Sep 7, 2012 • By GEOFFREY NORMAN
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Pollsters are in hot demand and may be the only class of people prospering in this economy. With business booming, it appears they have looked for new marketing tools to include "micro-targeting." All the better to tell us what we already knew.  

During an event hosted by National Journal/Atlantic ... Democratic pollster Celinda Lake cited an "enthusiasm gap" with younger voters and unmarried women and seniors. Former Clinton aide Maria Echaveste said that "too many [Obama supporters] are not engaged." And micro-targeting expert Laura Quinn said younger voters especially are "not motivated as they need be."

These are demoralizing times and the gloom seems to have touched even the president whose mood last night was about as somber as you could expect under the circumstances (he already knew about today's jobs numbers) unless he had prepared a speech that began with, "I choose not to run ..."

There is not much reason for younger voters to feel motivated and the reasons for this should be one of the big themes of the campaign.   Small movements, detectable on pollsters' seismographs, are less important than the fact that the generational cohort that should be characterized by optimism is bummed out.

If Ms. Quinn and other fully employed pollsters find themselves wondering about the why behind their numbers, they might consider this:

College graduates should not have to live out their 20s in their childhood bedrooms, staring up at fading Obama posters and wondering when they can move out and get going with life.

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