The Dorito Legacy
Arch West made a chip that no person could resist—not even Saddam Hussein.
12:20 PM, Sep 27, 2011 • By VICTORINO MATUS
In 1961, or so we are told, Arch West came upon his first fried tortilla chip. Three years later, the company he worked for, Frito-Lay, rolled out Doritos. West died last week in Dallas at the age of 97. But what he gave us, for better and for worse, will be around for a very long time. For no matter how many unhealthy ingredients might be found inside a Dorito (remember the Onion headline, "Doritos Celebrates One Millionth Ingredient"?), it's just too good to resist. Indeed, I was reminded of a passage from Lisa DePaulo's essay in GQ about the National Guardsmen assigned to watch Saddam Hussein after his capture.
When it comes to our love for Doritos, no explanations are needed.
Recent Blog Posts