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Republicans Made Inroads with Hispanic Voters in 2010

10:30 AM, Nov 22, 2010 • By FRANK CANNON
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The same holds true in California, where Barbara Boxer won going away, though with diminished Hispanic support.  In her two previous Senate campaigns, in 1998 and 2004, Boxer carried 72 percent and 73 percent of the state’s Hispanic voters, respectively. Against Carly Fiorina, her margin of victory among Hispanic voters was cut by a quarter – clearly not enough to turn the tide, but more than just foam on the water. Fiorina was helped by a first-time – and certainly not the last – effort by the Latino Partnership for Conservative Principles, which mobilized California Hispanics using messages similar to those that lifted winners like Susana Martinez and Raul Labrador.

The results on November 2 were not quite a tsunami for Republicans when it comes to the Hispanic vote, but a wave is certainly building. If Republican leaders are wise, they will increase that growing momentum with Hispanics by relying on substance over symbolism.

Frank Cannon is president of the American Principles Project.

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