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How Jolly Won in Florida, and What It Means for 2014

1:54 PM, Mar 12, 2014 • By MICHAEL WARREN
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The effect of the ads were to cast Sink, who wasn't connected to Obamacare by a vote, as a politician who couldn't be trusted with the financial security of Floridians, particularly Florida seniors. Obamacare's cuts to Medicare Advantage are a major reason why seniors nationwide have the highest disapproval of the law.

The environment was ripe for a Democratic win. Republicans had a weak candidate, and an early poll showed Sink with a double-digit lead over Jolly. It's true pro-Jolly groups spent $4.9 million as opposed to the $3.7 million spent by pro-Sink groups, but the difference may have been in the message, not the money. In a year when Democrats are attempting to change the subject from Obamacare to local or personal issues that hurt their opponents, conservatives in Florida deftly combined both strategies. And, at least in Tuesday's special election, it worked.

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