The Mac at 30
4:18 PM, Jan 24, 2014 • By GEOFFREY NORMAN
Steve Jobs knocked their socks off (if in fact “they" were wearing socks) when, as Megan Garber of the Atlantic writes:
The product was, of course, the Mac which had been the star of a memorable television ad that appeared during the television broadcast of the super Bowl a couple of days earlier. The year was 1984 and the ad sold the notion that this little computer was more powerful than Big Brother. It was the technology of personal freedom and liberation.
George Orwell knew something about the possibility that technology might do that even as he was imagining his dystopia, 1984, and rule by Big Brother. In a 1945 essay about the atom bomb – new technology at the time – he wrote:
The Mac, undoubtedly, made a lot of people feel empowered.
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