Mad Men: How Gender Differences May Shape the 2010 Election

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12:00 AM, Oct 21, 2010 • By GARY ANDRES

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Second, Omera’s data also supports the “men moved more” thesis. According 2006 exit poll data, men preferred Democrats by 3 points. She also presents gender data from seventeen public polls released in September and October 2010. The average reveals Republicans now leading by 9.7 points among men--a shift of almost 13 points in four years. Women moved about half that amount during the same period.

The public mood moved a lot due to the political and policy consequences of the 2006 and 2008 elections. But it’s the “Mad Men” that look like they’ve responded the most – shifts that might augur a Republican congressional majority in 2010.