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Make Them (Somehow) Pay

12:01 PM, Feb 24, 2012 • By GEOFFREY NORMAN
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But it would be better if the Volt were to succeed on its own. And the most plausible route to that outcome is to make it attractive to buyers who think price. If much cheaper gas-powered vehicles should become prohibitively expensive to operate . . . well, that might do it. When you start talking $6 gasoline, people might somehow get interested in Volts.


Yeah. Somehow.

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