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NBC Hired 'Psychological Consultant' to Assess 'Meet the Press' Host

7:51 AM, Apr 21, 2014 • By DANIEL HALPER
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NBC has been so alarmed at Meet the Press's decline, the network hired a "psychological consultant" to assess the host, David Gregory. The Washington Post reports:

Last year, the network undertook an unusual assessment of the 43-year-old journalist, commissioning a psychological consultant to interview his friends and even his wife. The idea, according to a network spokeswoman, Meghan Pianta, was “to get perspective and insight from people who know him best.” But the research project struck some at NBC as odd, given that Gregory has been employed there for nearly 20 years.

Around the same time, the network appointed a new executive producer at “MTP,” Rob Yarin, a veteran media consultant. Yarin, who had worked with Gregory on an MSNBC show, “Race for the White House,” during the 2008 campaign, succeeded Betsy Fischer Martin, who reigned over “MTP” for 11 years. Fischer Martin had helped Russert soar to glory, but had disagreed with Gregory over matters of style and substance (she was promoted to oversee all of NBC’s political coverage).

UPDATE: NBC spokesman Meghan Pianta emails this statement to clarify this note:

"Last year Meet the Press brought in a brand consultant—not, as reported, a psychological one—to better understand how its anchor connects. This is certainly not unusual for any television program, especially one that’s driven so heavily by one person."

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