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New Elizabeth Warren Ad Features Less Warren

11:24 AM, Sep 14, 2012 • By MICHAEL WARREN
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A new ad from Elizabeth Warren's Senate campaign features boxing coach Art Ramalho of Lowell, Massachusetts. Ramalho was the first coach of Micky Ward, the professional boxer who inspired the 2010 film, The Fighter. In the ad, Ramalho calls Warren a "real fighter" and says her opponent, Republican senator Scott Brown, has been "siding with the big money guys." Watch the ad below:

Warren, a Harvard law professor, makes her first appearance in the ad at the halfway point. That's in keeping with what the Boston Globe reported yesterday as the Massachusetts Democrat's new TV ad strategy of less "preachy" ads featuring Warren:

Democratic Senate candidate Elizabeth Warren — amid growing unrest from party activists and leaders — is facing pressure to make a major shift in her television advertising with a new series of commercials that seek to soften her image, while focusing more directly on her GOP rival, Senator Scott Brown.

Television ads are considered critical to wooing independent voters in one of the most hotly contested Senate races nationwide.

According to top Democratic leaders in Massachusetts, Warren campaign advisers are considering a new strategy that will be aimed at toning down what those leaders call the preachy tone that has dominated her ads until now. Instead, some of the spots would rely more on the voices of voters from all walks of life describing what Warren’s supporters say is the warm personality of a popular university professor. They would also zero in on Brown, acknowledging that while he is a likable public figure, he is not the moderate Republican that he makes himself out to be.

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