The Blog

Our Super Bowl Didn’t End Sunday

The right needs to engage voters and learn to build an audience for less than $7 million per minute.

2:37 PM, Feb 7, 2012 • By OWEN BRENNAN
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But instead, Team Obama shared something from the President’ s life that would actually be useful to all football fans, regardless of political affiliation or team alliance.  “Need a chili recipe for tonight?” they posted in a status update, “Try this one, from the Obamas. Then share your pick to win the big game.” Fans not only clicked ‘Like,” they commented, shared and they even made the recipe. The only thing Team Obama could have done better to drive engagement would have been to get into the comment section to see if fans improved the family recipe. Even so, how’s Mitt Romney planning on winning over voters who love the Obama’s Chili.

As the President’s campaign suits up for this big game, they’re going to have a an adoring media on the sidelines and a billion-dollar team with a defensive line of Hollywood sycophants and an offensive line of Super Pacs and activists.

If the true friends of freedom want to engage voters with the message about the threat of a very real –  very big – Big Brother, social media might be the most effective way to get the word out. We just need to use it properly.

Owen Brennan is a former speechwriter for Mayor Rudy Giuliani and a former producer for Bill O’Reilly. He is a partner at Madison McQueen, a new media agency in Los Angeles.

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