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Private Health Insurance, Outside Obamacare Marketplaces, Still for Sale

7:02 AM, Apr 4, 2014 • By JERYL BIER
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It remains to be seen how many insurance companies will take advantage of this opportunity, but as long as the plans conform with the Affordable Care Act, private insurance can be sold at any time. As the new entry at Healthcare.gov notes, those who purchase such plans "won’t have the pay the fee that some people without coverage must pay." (Although presumably someone purchasing such a plan later in 2014 will have to pay a fee for part of the year since lapses in coverage longer than three months are subject to a penalty.)

Since the plans must cover pre-existing conditions just as Marketplace plans, someone who waited to buy coverage and gets sick during the year may still have options, a "loophole" Obamacare was supposed to close.  As with many other claims made by the Obama administration about its signature domestic program, the "last call" for 2014 coverage is not quite as absolute as advertised.

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