Mitt Romney and his allies have spent over $15 million on paid media ads in Florida, $12 million more than what was spent on behalf of Newt Gingrich. Politico reports:
Through Friday, the Romney campaign and the super PAC Restore Our Future had spent a combined $15,340,000, the source said. Gingrich’s campaign and the super PAC Winning Our Future spent a comparatively paltry $3,390,000.
That’s just the differential in paid-media spending, so it doesn’t include Romney’s edge in field operations, mail, et cetera. And Romney’s advantage isn’t likely to go away in the primary, though the general election is an entirely different story.