Times of London Puts Up Paywall, Loses 90% of Online Readership
12:59 PM, Jul 20, 2010 • By JOHN MCCORMACK
The Guardian reports on the Times of London's experiment with a paywall: "The Times has lost almost 90% of its online readership compared to February since making registration mandatory in June, calculations by the Guardian show." In February the Times had 1.2 million daily unique users, and now has an estimated daily readership of 150,000.
In 2007, the New York Times dropped its "Times Select" paywall after concluding that the ad revenue from a completely free site would "more than exceed the subscription revenue." In January of this year, it was reported that Newsday only got 35 online subscriptions in three months after putting its website behind a paywall.