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Toyota Crash Data Points to Driver Error

Let the rehabilitation begin.

6:03 PM, Jul 14, 2010 • By MARY KATHARINE HAM
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Kudos to Michael Fumento, Theodore Frank, Richard Schmidt and Megan McArdle for staying above the ritual freak-out. It should be noted that Toyota also didn't do itself that many favors with its early p.r. response, but that doesn't justify the huge price it has paid thanks to a perfect storm of unexamined data, media hype, and salivating class-action litigators.

So, as a solid to Toyota, I offer the first in a series of "Every Toyota Has a Story," ads, which are part of the brand's rehabilitation, and which I found kind of delightful:

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