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Will Obama Use the NBA to Peddle Obamacare?

1:11 PM, Jun 20, 2013 • By JEFFREY H. ANDERSON
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In the wake of his scintillating 2-for-22 shooting exhibition on the White House basketball court — complete with an air ball, a steady barrage of bricks, and a layup that didn’t so much as draw iron — President Obama is now reportedly trying to enlist the National Basketball Association to help peddle Obamacare.  What possible connection is there between the NBA and a government takeover of American medicine?  Your guess is as good as the next person’s.

LeBron James

Photo Credit: NBA.com

If the NBA goes through with this, then perhaps its next act will be to remove Jerry West from its logo and replace him with Obama — a former “pine-rider” on his Hawaiian high school team.

Politico writes:

“Could LeBron James be the next spokesman for Obamacare?

“The Obama administration has reached out to the NBA about a potential marketing partnership to promote the health law….

 “The news, revealed recently by Massachusetts officials who have been in contact with the administration, offers a glimpse at how President Barack Obama’s team plans to push the new coverage options to a public that largely has been clueless about the new health insurance options.

“The NBA declined to comment. A spokesman said, ‘We have nothing to announce at this time.’

“It’s unclear whether a potential partnership would put big-name ballplayers — like James, the Miami Heat superstar — at the center of ad campaigns or whether it would be as modest as permitting the administration to affix the NBA logo onto marketing materials.  An agreement itself isn’t even a slam dunk; Obamacare is partisan and controversial, and the NBA could decide it doesn’t want to go near it.”

Indeed, on the heels of a classic Game 6 of the NBA Finals, in which the Heat beat the San Antonio Spurs in overtime, is this really the sort of publicity the NBA wants on the day of Game 7?

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