College branding (and not the fraternity initiation kind either).
8:00 AM, Sep 25, 2010 • By VICTORINO MATUS
In this recession, with university endowments taking a hit nationwide, some schools are spending that extra dollar on rebranding efforts to attract ever more students—students (or their parents) who will be forking over hundreds of thousands of dollars. The latest example is American University, which, as the Washington Post reports, has decided to embrace its inner-wonk:
But aren't there a fair amount of wonks also coming out of George Washington University and Georgetown? Not all students at AU are thrilled about this $675,000 PR stunt either:
Gravitas! Oh, to be in college and earnest again!
The Post also notes one rebranding effort that failed: "Drake University in Des Moines unveiled an admissions campaign this semester around the idea of the 'Drake Advantage.' For an illustration, Drake used a giant blue D+ on its Web site. The school has since modified the image so it looks less like a near-failing grade."
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