HHS is trying to jump start Obamacare signups among the young with an image that is supposed to be the universal disapproving mother scowling at her spawn while saying, “Don’t worry about me, I’ll just wait here until you #GetCovered. – Mom.”
Well, when you are desperate and you have an unlimited ad budget, you’ll try anything. Still, one does wonder if, when you are out to get a young person to do something – to do anything – saying, Your mother wants you to, is the most effective route.
And, then, might not some of the brighter young people out there look at this ad and think, Sure, she wants me to sign up. She needs my money to float her coverage.
At any rate, one suspects that a Do it for your mother, campaign isn’t going to push this thing over the top.
But nice try.