Millions of people get their music through Pandora and this being the age when no data is left unmined, the preferences of this vast audience will soon be used for political purposes. As Elizabeth Dwoskin of the Wall Street Journal reports:
The Oakland, Calif., company plans to roll out a new advertising service next week that would enable candidates and political organizations to target the majority of its 73 million active monthly Pandora listeners based on its sense of their political leanings.
The model isn’t all that elegant:
Pandora users who listen to country music more often live in Republican areas, while fans of jazz, reggae and electronic music are more commonly found in counties favoring Democrats, the company said. R&B listeners lean slightly to Democrats and Gospel and New Age listeners lean slightly to Republicans, Pandora said. Classic rockers like Bruce Springsteen and Hip Hop artists are harder to classify; they count fans in both parties.
But there could a deeper and more complex strategy at work here. The ads will be unavoidable if you listen to the “free” Pandora service. However:
Pandora offers an ad-free premium service for $3.99 a month.
A security expert who has testified before Congress and spoken to the media about vulnerabilities of the Healthcare.gov website has weighed in on the website's latest security issue, which was first reported Thursday by THE WEEKLY STANDARD. David Kennedy, the CEO of TrustedSec, an information security firm, said that the unintended opening at Healthcare.gov detailed in the story would allow malicious scammers to fool users with a "website that’s legitimate to make them believe its something else." He said the existence of this potential pitfall on the site is "absolutely amazing," and added that "an attacker can basically create a functioning website and host any content they want there and under the umbrella of healthcare.gov."
At least three marketers of health-related or insurance products and services have taken advantage of the "data-set" feature at Healthcare.gov to give themselves a virtual presence on the federal government's Obamacare site. The ability to use a web address containing "healthcare.gov" may lend credibility and even imply endorsement by the government.
Americans are methodically dealing with the Kübler-Ross stages of Obama-care grief, with our national healing process moving briskly through roughly one stage per week: (1) denial upon realizing that the website HealthCare.gov didn’t work; (2) anger at the realization that the technical back-end of the exchanges is as dysfunctional as the front-end of the site; (3) shock at the cancellation of plans and increase of premiums; and (4) depression at the prospect of losing access to doctors, too.
While everyone else has spent the last few days obsessing about Gravity, the government shutdown, and the real possibility that the NFC East division champ will have six wins, it’s quietly been an interesting week for sociology nerds who think about marriage.
White House spokesman Jay Carney, an "essential" federal employee, can tell you how many people have visited the Obamacare website ("7 million") but he can't tell you how many people have enrolled in Obamacare:
In my recent WEEKLY STANDARDessay, “Privacy Be Damned,” I warned about the operational problems and privacy issues raised by the “health exchanges” that HHS will force tens of millions of Americans to use as of October 1 of this year. In that essay, I noted that “the HHS inspector general and the GAO have been snoozing on their watches.”
In a blog post published this morning, the White House explains why historic economic data has been updated. "The comprehensive revision to the national accounts, which is the first since July 2009, includes additional source data received by the Bureau of Economic Analysis, as well as methodological changes designed to better reflect the evolving nature of the U.S.
The Food and Drug Administration's Office of Criminal Investigations is soliciting bids for "Data Mining and Targeting Software" to help in its efforts to combat illegal trafficking in cigarettes and other tobacco products.
A new CNN poll finds that 66 percent of American adults believe that it's "right" for the Obama administration to analyze and collect Internet data. Only 33 percent believe the action is "wrong," and 1 percent have "No opinion."
In a Sunday evening statement, the Office of the Director of National Intelligence Public Affairs Office released this statement, meant to clear up information on the National Security Agency’s data program.
First Lady Michelle Obama is continuing her road trip celebrating the 3rd anniversary of her “Let's Move” initiative, appearing on Good Morning America with Robin Roberts on Tuesday and at an event with Rachael Ray on Wednesday. The initial press release last week