The numbers in David Carr's piece on Sarah Palin's brand are striking:
(1) 2 million people watched the first episode of her show, Real American Stories. That's about the same number who normally watch On the Record with Greta van Susteren, which Palin preempted.
(2) Going Rogue has sold 2.2 million copies.
(3) Palin will be paid a reported $1 million for eight episodes of "Sarah Palin's Alaska," a travelogue / documentary, on TLC.
(4) Palin's appearance on Oprah last fall to promote Going Rogue drew that show's highest ratings in two years.
(5) Palin has 1.5 million Facebook friends.