According to Art Carden in Forbes:
Florida Gulf Coast University has an economics department that takes free markets seriously. This isn’t a motley collection of ideologues who are indifferent to the suffering of the poor or who naively believe that free markets create nirvana ... The economists at FGCU take one of the central propositions of economics—people respond to incentives—and push it as far as they can take it.
Right. And the example is there, on campus, for all to see. Work hard on fundamentals, including free throw shooting, and you could make millions, marry a Maxim model, and become the head basketball coach who takes some little unknown school at least to the sweet sixteen.