It's nothing too earth-shattering. Coats, dressed in a casual checked shirt, calls himself a "conservative" leader who likes tax cuts, babies, and the 2nd Amendment.
"I never thought I'd run for office again, but with the direction President Obama is taking the country, Marsha and I decided we had to stand up."
He promises to reduce spending, and in somewhat clumsy phrasing, "repeal health care." Health care is, of course, shorthand for Obamacare that everyone likely understands, but it could be read as a desire to get rid of actual health care, not Obama's health care reform, as he means it. A "repeal and replace" message is more precise and more positive.