1:02 PM, Feb 14, 2014 • By GEOFFREY NORMAN
Millions of people get their music through Pandora and this being the age when no data is left unmined, the preferences of this vast audience will soon be used for political purposes. As Elizabeth Dwoskin of the Wall Street Journal reports:
The Oakland, Calif., company plans to roll out a new advertising service next week that would enable candidates and political organizations to target the majority of its 73 million active monthly Pandora listeners based on its sense of their political leanings.
The model isn’t all that elegant:
Pandora users who listen to country music more often live in Republican areas, while fans of jazz, reggae and electronic music are more commonly found in counties favoring Democrats, the company said. R&B listeners lean slightly to Democrats and Gospel and New Age listeners lean slightly to Republicans, Pandora said. Classic rockers like Bruce Springsteen and Hip Hop artists are harder to classify; they count fans in both parties.
But there could a deeper and more complex strategy at work here. The ads will be unavoidable if you listen to the “free” Pandora service. However:
Pandora offers an ad-free premium service for $3.99 a month.
An undeniable bargain.
7:49 AM, Jan 31, 2014 • By JERYL BIER
The State Department is presenting a global webcast on February 4, titled "From the Street to Mainstream: The Evolution of Rap/Hip Hop Music." The host of the webcast, rapper and State Department Music Ambassador Toni Blackman, will be joined by Pras Michel, a founding member of the hip hop group the Fugees, to discuss "how rap and hip hop have increased social awareness of the African-American experience — and raised even broader issues in contemporary society." Some of Michel's more inflammatory comments in the past raise questions about the appropriateness of his appearance with the U.S.'s music ambassador on a government-sponsored webcast representing America to the world.
3:43 PM, Dec 9, 2013 • By JERYL BIER
In the East Room of the White House Sunday night, President Obama hosted the Kennedy Center Honors Reception to recognize five American artists: Martina Arroyo, Herbie Hancock, Carlos Santana, Shirley MacLaine, and Billy Joel. The president gave a brief synopsis of each artist's career, including making light of the drug-induced hallucinations of Carlos Santana as he was introduced to the music world at the 1969 Woodstock music festival:
3:03 PM, Nov 13, 2013 • By JEFFREY GEDMIN
There's a black and white photo, a little grainy and slightly out of focus, of Igor Stravinsky greeting Mstislav Rostropovich at the Royal Academy of Music, London, in June 1964. Standing in the background in the upper left hand corner is a tall lanky figure, a 20-year-old music student named John Tavener. Also in the photo, just to the right, is John's brother Roger who was friendly with Ringo Starr.
Lou Reed went down and found a song that will survive.1:03 PM, Oct 28, 2013 • By LEE SMITH
Lou Reed died yesterday in Amagansett, N.Y., thus ending his life on the same island, Long Island, where it began more than 71 years ago in Kings County, better known as Brooklyn.
Joseph Bottum on the guy who knew Jim Morrison
Jun 3, 2013, Vol. 18, No. 36 • By JOSEPH BOTTUM
I met him once. Well, met in the loosest sense: I was introduced to Ray Manzarek at a Los Angeles restaurant in the 1980s and got to shake his hand. No more than that, but even at the time it felt like an encounter with passing greatness, a brush with the fading mythology of the age, and down through the years, I’ve never forgotten it.
12:36 PM, Apr 30, 2013 • By GEOFFREY NORMAN
Willie Nelson turns 80 today. As Kelly Phillips Erb writes in Forbes, it has been an interesting, prolific, and unusual career:
Will White House release guest list?7:34 AM, Apr 9, 2013 • By DANIEL HALPER
On Barack and Michelle Obama's schedule for today, this event is listed:
8:14 AM, Feb 13, 2013 • By DANIEL HALPER
This morning, the State Department announced, "Hip Hop Group Audiopharmacy to Tour Southeast Asia and the Pacific with American Music Abroad."
How music and commerce combine to make America.Dec 3, 2012, Vol. 18, No. 12 • By TED GIOIA
Could Mozart write jingles? “Are you kidding,” responds the ad copy for a 1990s music marketing production house. “A Little Night Music had ‘beer commercial’ written all over it.”
A second opinion on Mozart’s final days.
Oct 22, 2012, Vol. 18, No. 06 • By JOHN CHECK
Discussions of what would prove to be Wolfgang Amadeus Mozart’s last years tend to fixate on his death. Much talk there is—for Christoph Wolff, too much talk—of Mozart’s decline or fall, of the quality of resignation that supposedly crept into his music, even of the “autumnal world” that his late work is said to inhabit.
It’s a long, long while since Kurt Weill got his due. Oct 15, 2012, Vol. 18, No. 05 • By JONATHAN LEAF
Not long ago, a New York Times critic presented his list of the 10 greatest composers of all time. Absent were Handel, Chopin, Tchaikovsky, Mahler, Puccini, and Strauss. Present, though, was Béla Bartók.
A little musical rebellion among the Amazigh. Nov 28, 2011, Vol. 17, No. 11 • By ANN MARLOWE
This is my city and I came back again