The Romney campaign is circulating this good memo, explaining that President Obama hasn't revealed "a clear rationale for running for president." Worth reading, especially to understand the path the Romney campaign is planning to take:
To: Interested Parties
From: Matt Rhoades, Campaign Manager
Subject: An Incumbent With No Rationale For Candidacy
Date: April 27, 2012
Elections are about choices.
This past week previewed the stark contrast facing voters in this election. Governor Romney’s speech Tuesday night in New Hampshire contained a crisp and specific critique of President Obama’s policy failures and his own positive vision for a better America.
The speech left the Obama campaign sputtering – with even David Axelrod offering praise. In fifteen minutes, Governor Romney dismantled the myths of “hope and change” with the reality of a failed record that even the President and his campaign are struggling to defend.
President Obama’s stagnant, government-centered economy has depressed growth and the American spirit of natural optimism. At a time when a campaign just emerging from a long primary should be struggling, Governor Romney has rapidly unified support and begun to capture the imagination of the country with his vision of a pro-growth economy that will lift us out of the Obama doldrums. It was a big speech to mark a big win that begins a big debate about big things.
President Obama, on the other hand, spent the week slow-jamming the news, striking a Heisman pose, and trying to pick a fight over student loans to help the one-in-two recent college graduates who are either jobless or underemployed as a result of his policies (which is apparently really funny stuff to the President). Unfortunately for him, Republicans agree with the need for a temporary extension, but want it paid for by cutting spending rather than raising taxes. So instead of the fight he was hoping for, he got a debate over taxes and spending – which he wasn’t hoping for.
But changing a presidential schedule is not easy, so Obama pressed on anyway with “official” events to attack his political opponents in swing states with target voters 18-29 years of age that he did well with in 2008 but whose support is waning in 2012. His campaign team then announced in a hastily-arranged Wednesday night conference call that his re-election campaign would begin on May 5th (as if the President hasn’t been campaigning for re-election non-stop for a year now).
In making this announcement, the Chicago crowd was consistent with what has been a remarkably flailing campaign with no discernible rationale for candidacy. We now know that only one campaign is going to run on President Obama’s record of the past three-and-a-half years in office – and it’s not the Obama campaign. Without the ability to run on a record of achievement, the incumbent is reduced to a campaign based on scattershot attacks on Governor Romney in particular and Republicans in general.
The Obama campaign is like one of those gyrating, intermittent lawn sprinklers, spewing out attacks in seemingly random directions, hoping to get somebody wet somewhere but hoping even more to talk about anything but the unemployment rate, federal debt, gas prices, or rising health insurance premiums.
In his New Hampshire remarks, Governor Romney dubbed this a campaign of “diversions, distortions and distractions” but noted it wouldn’t work. “It’s still about the economy – and we’re not stupid.”
The Obama campaign’s calculation is understandable, given the current polling data:
· The president’s job approval remains mired below 50%. (46% – Fox News Poll, April 22-24)
· Most Americans believe the country is still in a recession. (83% – Fox News Poll, April 22-24)
· People strongly think the country is moving in the wrong direction. (59% – NBC News/WSJ Poll, April 13-17)