campaign ads

On Monday, the Romney campaign trumpeted a plan to change the campaign's direction and "reinforce more specifics" on policy. THE WEEKLY STANDARD has obtained a copy of a memo from GOP political veteran David Smick, addressed to the Romney campaign, with advice on how to "revamp" the television ad strategy. Read the memo below:

Mitt Romney has a new ad aimed at women voters, which focuses on the debt piled up during the Obama administration. "Dear daughter," the female voiceover says. "Welcome to America. Your share of Obama's debt is over $50,000, and it grows everyday." Watch the ad below:

A new ad from Elizabeth Warren's Senate campaign features boxing coach Art Ramalho of Lowell, Massachusetts. Ramalho was the first coach of Micky Ward, the professional boxer who inspired the 2010 film, The Fighter. In the ad, Ramalho calls Warren a "real fighter" and says her opponent, Republican senator Scott Brown, has been "siding with the big money guys." Watch the ad below:

Republican Senate candidate Deb Fischer of Nebraska has a new television ad out. "In Nebraska we solve problems by governing responsibly and sticking to our principles," Fischer says in the ad. "Time Washington did the same." Watch the ad below:

Mitt Romney's latest campaign advertisement knocks President Obama for "[cutting] Medicare to pay for Obamacare." The Romney campaign appears to be addressing the Medicare criticisms that come with adding Paul Ryan to the ticket head-on. It's a strategy that's worked for Republicans before, specifically in Nevada's Second Congressional District special election last year.

Former Boston mayor Ray Flynn, a Democrat, has cut a 30-second advertisement for Republican senator Scott Brown. "I'm a Democrat, but I'm tired of all the polarization and the pettiness and the bickering," says Flynn. "Scott Brown is a person that you can work with." Watch the ad below:

U.S. Senate candidate Richard Mourdock, the Indiana Republican, has a new 30-second advertisement contrasting himself with his Democratic opponent, Congressman Joe Donnelly. Mourdock ties Donnelly with Barack Obama and encourages Hoosier voters to "follow the Indiana principles that Richard Mourdock and Mitch Daniels fight for." Daniels is the popular, two-term outgoing Republican governor of Indiana. Watch the ad below:

Republican congressman Allen West, a freshman from Florida, has a new television ad featuring Robert Delgado, a retired Army sergeant. In the ad, Delgado claims West saved his life when the two men were serving in Iraq. Watch the ad below:

Republican congressman Don Young of Alaska has crossed the aisle to endorse Democrat Mazie Hirono in the U.S. Senate race in Hawaii. "But here's what's important, Hawaii," Young says, sitting next to Hirono. "If you're looking for a United States senator who doesn't just talk about bipartisanship but actually knows how to work with both Republicans and Democrats to get things done, Mazie Hirono will be that senator." Watch the ad below:

Republican Heather Wilson, a candidate for U.S. Senate in New Mexico, has a new ad criticizing her opponent, Democratic congressman Martin Heinrich, for voting twice for a medical device tax that Heinrich had noted himself would be bad for job creation. "Martin Heinrich knowingly puts his leftwing politics before jobs," the voiceover says. "That's too extreme for New Mexico." Watch the ad below:

Republican Senate candidate George Allen has a new TV ad telling Virginia voters that the cuts coming to the Defense Department as a result of the budget sequestration will be "devastating" to the Old Dominion and its economy. Watch the ad below:

Deb Fischer, the Republican Senate candidate in Nebraska, is out with her campaign's first general election advertisement. The 30-second ad highlights Fischer's Nebraska values and roots, as opposed to the "out of touch" Bob Kerrey, her Democratic opponent and a former U.S. Senator. Watch the ad below: