The Obama reelection campaign paid $345,353 for "a 17-minute campaign documentary by Academy Award-winning director Davis Guggenheim, set for release Thursday," the Daily Caller reports. "The price comes out to more than $20,300 per minute."
The ad "debuts [tonight] at more than 300 campaign screenings nationwide, and streams live on BarackObama.com, at 8 p.m. ET. At the premieres, David Axelrod will takes questions via Adobe Connect web-conferencing software," Mike Allen reports.
The Republican National Committee responded earlier today by releasing this mock poster of the film: