There are two new ads that use a different approach to convincing voters: silence.
Instead of featuring an argument for one candidate, or instead of an attack against another candidate's opponent, the ads try to cut through the noise with calm and simplicity.
The first is from the group American for Prosperity. The ad features a family simply--and glumly--sitting around a dinner table. Toward the end, the text on the screen reads, "12.1 Million Americans Unemployed. It's time to try something different."
The second ad is from Richard Tisei, a Massachusetts Republican congressional candidate. The ad, after announcing the candidate's approval, cuts to a beach scene, with seagulls gently squeaking in the background. The beach featured is Good Harbor Beach in Gloucester.